Afon Mêl Meadery part of the Newquay Honey Farm, approached Antur Cymru for advice on the branding for the Session Mead 5%, an exciting new first to market sparkling mead that Sam Cooper and the team were developing. The project included:

• Designing a new logo concept for the Afon Mêl range
• Devising a brand brief and brand mood board report for the Sparkling Session Mead 5% label
• Evaluating the market and competition
• Creating brand visuals that experimented with the ‘moon theme’ that the client had devised based on historical research
• Engaging with a Graphic Designer
• Advising on the label detail in terms of legal and trade regulation

The brand has now been launched to great market response.